Eco-Business Sustainability Leaders Series: Dr Matthew Parnell Interview

Matthew Parnell - Wednesday, May 15, 2013

My interview with Elga Reyes of was published today on is a sustainable business information and networking clearinghouse for the Asia Pacific Region. Apart from aggregating interesting sustainability news items about projects that would never get coverage in the mainstream press in Australia, they also commission articles from sustainability practitioners from government and private industry.

When I read through their news items, it becomes clear that so much sustainability leadership is now coming from Asia, contrary to the meme in Australia (beloved of the conservatives) that we shouldn't take a leadership position in sustainability/renewables/carbon markets etc because "they don't do that in Asia" and we would cut ourselves out of Asian markets if we do. So wrong.

In the interview I speak about the importance of sustainability culture for growing sustainability, and the issues involved in embedding sustainability into business practice.

Click here to see the interview at

If you would like to discuss any of the issues I raised in the interview, feel free to contact me or post a comment.

Thanks to Elga Reyes and CEO James Hosking for the opportunity to talk about my programs.



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About Dr. Matthew Parnell - With a built environment background, Dr. Parnell's specialty is buildings and their environmental impacts. Greensynergy Consulting is also active in bringing about change by developing the capacity of people, communities and organizations to adopt sustainable practices and develop strong sustainability cultures.

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